AltBier Brewery Recognizes that the security of your personal information is extremely important, and therefore is committed to respecting your privacy and protecting your personal information.

This Privacy Policy sets out how AltBier Brewery (AltBier, we, ours) use your personal data and the measures they have established to protect your data and maintain its confidentiality.

This Privacy Policy applies to you if you purchase goods from us, receive services from us, participate in our events or promotions, or otherwise interact with us, including through any of our websites or communicating with us through social media. networks.

Please take a few minutes to read this Policy in detail (as well as our cookie policy and terms of use and any other documents listed therein if you use one of our websites). If you are our customer, more detailed information about our use of your personal data may be specified in the contract with you. Further messages providing information about our use of your personal data and the ability to agree to or refuse certain uses of the website may also be sent to us in the process of collecting personal data from you.

This Privacy Policy explains how we use personal information and covers the following categories:

What personal data do we collect?

We plan to collect and process some or all of the following personal information about you:

  • Information about you: Your name, address, e-mail address, telephone number, social network user name, gender, date of birth or photo, or information about the employer and your position
  • Details of your transactions and purchase history: details of purchases and other transactions you have made, including through our websites or other sales channels, including delivery address and description of purchased products
  • Information about: payment, payment details used to purchase our products and services, such as credit / debit card number and expiration date
  • Information we collect about your participation in our promotions and contests or attendance at our events: information contained in your questionnaires, registration records that you or we have made, data of your guests in connection with any promotions and contests in which you have taken participation or victory, or other information related to your participation in events, including any of your gastronomic tastes and the need for access assistance
  • Newsletter settings data: information about your advertising and survey settings and information we collect to determine which products and services may be of interest to you.
  • Information about how you use our chats, bulletin boards, social networking pages and other interactive forums, including any comments, photos, videos and other information you post online
  • Overview: Your answers to our marketing research
  • Our correspondence with you, including any feedback, complaints and comments from you sent by phone, email or social media, or any information about correspondence online, in the form of regular mail or personal correspondence and interaction between us. If you contact us by phone, we collect information about the phone number you use and any information collected through a call record
  • Credit and anti-fraud information: information concerning your financial condition, creditworthiness or any criminal or fraudulent activity that comes to our disposal from you or a third party
    Technical data, including the Internet Protocol (IP) address used to connect the computer to the Internet, or your credentials, browser type and version, time zone, browser plug-in type and version, operating system and platform
  • Information about your visit to our websites, including the full route of travel with URLs to our websites, viewing and navigating from them to other sites (including date and time), products you have viewed or the pages you viewed, page load times, page load errors, pageview times, page interaction information (such as scrolling, number of conversions, and mouse hovering), and the methods used to navigate from pages

Sources of personal data

We collect most of the personal information we hold about you directly from you or your interactions with us, our websites or social networking sites. We may also obtain your personal information from other sources, including business partners, maintenance subcontractors, payment and delivery services, advertising networks, data analytics providers, information retrieval providers, credit bureaus, and combat databases. fraud and other third-party databases, including sanctions lists, as well as market data and research tools.

Sensitive personal data

Under data protection law, certain categories of personal data are considered particularly sensitive and therefore require additional protection. This category includes data on health status, racial or ethnic origin, political views, religious beliefs, trade union membership or sexual orientation, as well as genetic and biometric data. Information on convictions and criminal offenses is also considered to be covered by the EU Data Protection Act.

In some cases, we will collect and process such sensitive personal data. For example, when we process requests for special care or access assistance or your special gastronomic preferences in connection with your event, which may indicate your religious beliefs, such as halal or kosher food, or in the case of special checks on your identity, as a result of which data on previous convictions may be disclosed. We process such sensitive personal data in accordance with applicable data protection laws, in particular as described below in the section “What we do with your personal data”.

What do we do with your personal data?

Under European data protection law (European data protection law), we must establish your identity and inform you of the legal basis or “basis” for our use of your personal data. For each use case mentioned below, we indicate the purpose for which we use and disclose the information and the basis on which we rely as a basis for using such data. An explanation of each of the reasons can be found here.

Depending on how you interact with AltBier, we will use your personal data for the following purposes:

Provide and manage the products and services you have applied for To fulfill our obligations arising in connection with any agreements concluded between you and us, including for the purpose of arranging delivery, to fulfill or cancel an order, to provide you with information, products and services you have requested, and to notify you of changes occurred in our products and services.

Legal grounds: fulfillment of contractual obligations, legitimate interests (so that we can fulfill our obligations and provide you with products or services or report changes in our products and services).

Communicate effectively with you: Answer your questions, comments, complaints or other communications, including any questions related to our products
Legal grounds: legitimate interests (allow us to correspond with you and provide you with products and services), legal right of claim

Monitor the activities and keep records of our correspondence with you
Monitor our correspondence with you, including for quality of service, compliance with procedures and for training purposes

Legal grounds: legitimate interests (to ensure the quality of our products and services)

Provide you with marketing materials
Provide you with information by regular mail, e-mail, telephone, SMS or advertising on the Internet or social network about the products and services we offer, if such products or services are similar to those you have already purchased or are interested in. or in respect of which you have consented to receive information. We may also use your data to market the products and services of selected business partners. In the cases provided by law, we send a request for your consent when collecting your data for any of these types of marketing. We give you the opportunity to unsubscribe or opt out of any further communication in any e-marketing tool that is sent to you, or you can unsubscribe at any time by contacting us using the information below in the "Contacts" section.

Legal grounds: consent, legitimate interests (keep you informed about our products and services)

To understand the needs of our customers, and to develop and adapt our products and services
We may analyze the personal data we have at our disposal to determine or understand the effectiveness of the advertising we offer you and other customers to view, and to provide you with advertising relevant to your interests. We may provide aggregate information to our advertisers, as well as offer and recommend to you, our customers and users of our website products or services that may be of interest to you.

Legal grounds: legitimate interests (to ensure the quality of our products and services, which enables us to improve our products and services, to present to your attention the content and services on our websites).

Hold promotions and competitions
In case of your participation in actions and competitions - to carry out such actions and competitions, including for the purpose of the announcement of your victory. If you win a prize, according to regional law, we may provide your personal data and the personal data of your guests on our websites, social media pages and press releases. We may also make this information available to third parties who may need such information to receive the prize.

Legal grounds: legal obligations, fulfillment of contracts, legitimate interests (for successful actions and events).

For our events
If you attend an event organized or otherwise supported by us, we may use your personal information, including specific gastronomic preferences, health information and assistance in accessing the event in connection with the event.

Legal grounds: legitimate interests (allow us to conduct our events, as well as provide and take into account your special preferences and needs during our events), explicit consent (if required).

As part of measures to prevent fraud
We and other organizations may have access to and use certain information to prevent fraud, as required by applicable law and regulations, and best practices, at any time. If false or inaccurate information is provided and fraud is detected or suspected, the data may be passed on to fraud prevention agencies and other organizations, and may be recorded by us or them.

Legal grounds: legal obligations, legitimate interests (in order to include you in our profile of acceptable risk and assistance in the prevention of crime and fraud), essential public interests.

To perform certain checks on you, such as KYC (customer identification) and credit history checks
If you are a customer or potential customer, we may use your personal information to conduct certain verifications against you (or your company). To this end, we may disclose your information to relevant authorities, including government agencies, organizations and fraud prevention agencies. Law enforcement agencies can obtain and use this information. We and other organizations that access and use data entered by such agencies may obtain it from countries other than the country in which you are located.

Legal grounds: legal obligations, right of claim, essential public interests, legitimate interests (assistance in the prevention of crime and fraud).

To improve and manage our websites and keep the content relevant
To ensure that only adults who have reached the age of officially permitted alcoholic beverages have access to view and interact with our websites; to improve our websites and ensure the most effective presentation of content on your computer; for the administration of our websites and for internal operations, including troubleshooting, data analysis (including traffic data analysis), testing and research, for statistical and survey purposes; to give you the opportunity to participate / register to receive interactive features of our service; as our efforts to ensure the security of our websites; to ensure that the content on our websites is presented most effectively to you and your device, which may include the transfer of your data to business partners, service providers, and search engine analysts and providers.

Legal grounds: legitimate interests (allows us to administer our websites and provide you with access to content and services on our websites), legal obligations.

Reorganize or make changes in our activities
If we: (i) are the subject of negotiations to sell our business or part of it to a third party; (ii) we are sold to a third party; or (iii) we are subject to reorganization, we will have to transfer some or all of your personal data to the relevant third party (or its consultants) as part of any legal audit of the company to analyze any proposed sale or reorganization of the company. We will also be required to transfer your personal information to such reorganized entity or third party after the sale or reorganization of the company for use for the same purpose as set out in this privacy policy.

Legal grounds: legitimate interests (in order to change the activities of our company), legal obligation.

Fulfillment of regulatory obligations
We may process your personal data in accordance with our legal requirements, which may include the disclosure of your personal data to third parties, in particular insurers, courts and / or regulatory or law enforcement agencies in connection with information requests, lawsuits or investigations of such parties in any country. world or where they are forced to do so.

Legal grounds: legal obligations, legal claims, legitimate interests (cooperate with law enforcement and regulatory authorities).

If you have any questions about the legal basis on which we rely, please contact us using the information below in the "Contacts" section.

Disclosure of your personal data
In addition to the above third parties, we may also disclose your personal information to any member of our group, ie our subsidiaries, our parent holding company and its subsidiaries, who may use such information for any of the purposes set out above. We will also provide your personal information to third-party service providers (such as marketing, IT and administrative service providers) who may process it on our behalf for any of the purposes set out above.

We do not disclose personally identifiable information to our advertisers, but we may provide aggregate information about our users (for example, we may tell them that 500 men under the age of 30 clicked on their ad on a particular day). We may also use aggregated data so that advertisers can reach the target audience (such as women in a particular location). We may use the personal information we receive from you to satisfy the wishes of our advertisers by placing their advertisements for this target audience.

How do we use cookies?

Our websites use cookies to distinguish you from other users. They help make your browsing of our websites enjoyable and make sure their content is relevant to you. To learn more about how we use cookies, visit our cookie policy.

Your use of chats, bulletin boards or other interactive forums

We offer access to chats, messages or electronic bulletin boards or interactive areas where visitors can post comments or information for use by our visitors. If you participate in a chat, bulletin board or other interactive platform where personal data may be posted on our websites, in addition to reading this privacy policy, be sure to check our chat rules before entering data, as you must comply with such rules. As you know, everything you publish on the Internet is available to the whole world. We make no representations or warranties regarding the information you voluntarily publish.

How do we protect your personal information?

Where is your personal data stored?

The data we collect from you may be transferred and stored outside of Ukraine. Data can also be processed by employees working outside Ukraine in our company or at one of our suppliers. Such personnel may be involved, among other things, in the execution of your order, the processing of your payment details or the provision of service.

How long is your personal data stored?

The personal information we hold about you will not be retained for longer than permitted by law and will only be retained for as long as necessary to provide you with any requested products, services or information or for any other purpose set forth in the section above "What we do with data."

For example, we may store certain information about transactions and correspondence until the expiration of the statute of limitations for transaction lawsuits. We may also store such data in order to comply with the requirements of the legislation on the storage of such data.

Disclosure of your data outside the EEA

In the event that we transfer personal data of a person living within the European Economic Area, we may require specific additional measures to be taken to protect the personal data concerned. Some countries outside the EEA have been approved by the European Commission as providing substantially equivalent protection of the law on the protection of personal data of EEA citizens. Therefore, additional data protection tools are not necessary for the export of personal data to these countries or territories. In countries that have not received such approvals, we will use appropriate means to protect any personal data from transfer, such as typical contractual provisions approved by the EU Commission or mandatory corporate rules permitted by applicable law.

Let us know using the information below in the "Contacts" section if you want to see a copy of the specific data protection tools that apply to the export of your personal data.

What do we do to protect personal data?

We undertake to take all necessary measures to ensure the reliable processing of your personal data in accordance with this privacy policy.

If we provide you (or, at your option) with a password that gives you access to certain sections of our websites, you are responsible for maintaining the confidentiality of that password. We ask that you do not pass the password on to anyone.

Unfortunately, the transmission of information on the Internet is not completely secure. While we will do our best to protect your personal information, we cannot guarantee the security of such information transmitted to our websites. In this case, you take all the risk in any data transfer. As soon as we receive your data, we agree to apply strict procedures and safeguards to prevent unauthorized access.

How about links to other sites?

Our social media websites and fan pages may sometimes contain links to the websites of our affiliate networks, affiliates and other third parties. If you link to any of these websites, please note that they have their own privacy policies and we do not assume any responsibility for such policies. Please check these policies before submitting any personal information to such websites.

Your rights and contact with us

You have the right to require us not to process your personal data for marketing purposes. We will usually inform you or collect your consent (before collecting your data) if we plan to use your data for such purposes or if we plan to disclose your data to any third party for such purposes. You can exercise your right to prohibit such processing by checking certain fields in the forms we use to collect data, or by clicking "Unsubscribe" at the bottom of the email we send you for marketing purposes. You can also exercise this right by contacting us at any time

Update information
We will use reasonable efforts to ensure the accuracy of your personal information. To assist us in this, you must notify us of any changes to your personal information that you have provided to us by contacting us using the information below in the "Contacts" section.

Your rights
If you are in the EEA while interacting with us, under certain conditions you may have the right to require us to:

  • provide you with additional information on how we use and process your personal data;
  • provide you with a copy of the personal information we hold about you;
  • eliminate inaccuracies in personal data and fill in any incomplete personal data about your identity that we process;
  • delete personal data that we no longer have the right to process; and
  • limit the way we process your personal data while we are dealing with the issue you have addressed.

In addition, under certain conditions, you have the right to:

  • in cases where processing is carried out on the basis of consent, revoke such consent;
  • require us to transfer the personal data provided by you, and what data we still store from a third party in electronic form;
  • raise objections to any processing of personal data that we process on the basis of "legitimate interests" or "public interest" if our basis for the main processing exceeds the scope of your interests, rights and freedoms; and
  • raise objections to the use of direct marketing to you (including the creation of any profile of your identity as a customer for such purposes) at any time.

These rights are subject to certain exclusive restrictions to protect the public interest (such as preventing or detecting crime) and our interests (such as maintaining confidentiality), and not all such rights may be available in your country of residence.

If you are dissatisfied with our use of your personal data or our response to any exercise of such rights, you have the right to file a complaint with the Office of the EU Commissioner for Information.

We will be grateful for any questions, comments and inquiries regarding this privacy policy that need to be sent to

Update this policy

Any changes we may make to this privacy policy will be posted on this page and, if applicable, we will notify you by email. Please double-check to see if any updates or changes have been made to this privacy policy.

This privacy policy was updated in December 2021.

Legal grounds for the use of personal data

The following are the main legal grounds that allow us to use your personal data:

Consent: in the event that you consent to our use of your data (you will be offered a form of consent to any such use and the opportunity to revoke such consent by the means specified in this privacy policy, OR indicate the means of revoking consent).

Execution of the contract: if it is necessary to obtain your data in order to draw up a contract with you or to fulfill it.

Legal obligation: if you need to use your data to fulfill our legal obligations.

Legitimate interests: if we use your data to ensure a legitimate interest, and our grounds for such use outweigh any harm to your data protection rights.

These grounds are the basic legal bases we typically use to justify our use of special categories of your personal and criminal records:

Legal rights requirements: if we need your information to establish your identity, protect our interests, prosecute or sue you, us or a third party.

Within the framework of significant public interest: processing is required for reasons of significant public interest based on EU or regional legislation.

Explicit consent: you have given your explicit consent to the processing of personal data for one or more of the specified purposes. You can withdraw your consent by contacting us, as indicated in the "Contacts" section of the above message. If you do so, we may not be able to provide our products or services that require the use of such data.