Beer Despite the pandemic, lockdown, the consumer still wants to buy quality beer, and craft breweries are trying to satisfy him. AltBier Brewery is no exception. According to brewers, despite the difficulties of 2020, production volumes have been growing all the time, adapting to customer demands. In 2021, the brewery promises to meet the season in full force - to saturate any direction of the market: distribution, "Ferret", retail or even export.
- The quality of the product is very important for us and, probably, it makes no sense to remind about it, because everyone who works with us, who drinks our beer knows it. Last season, AltBier broke a personal record for selling beer on the Horeca market. Despite the quarantine and difficulties in the work of institutions, we exceeded the plan and, frankly, did not expect such sales. Quality, loyalty and customer orientation have allowed us to firmly establish ourselves in the direction of "Horek". The upcoming season will be very hot, we are already accepting orders and booking equipment for the summer. Increasing capacity at AltBier Brewery will allow us to meet orders for any amount of beer. So, we are in anticipation of summer, - says the general director of the family of AltBier institutions Serhiy Kovalenko.
There are also plans for 2021 to expand the retail network of AltBier BEER STORE stores.
Many say that our favorite Kharkiv is oversaturated with beer shops. Yes it is, but not AltBier stores. We set very ambitious goals for this year! So, the task for 2021 is to open more than fifty new stores. Kharkiv is the beer capital and it is a fact, but who said that we think of one Kharkiv ?, - Serhiy Kovalenko comments.